FUR FASHION - Trends 2009-2010

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WINTER 2009-2010
Is based on three style directions, interpreted for different markets and for different styles.

An extroverted and exuberant luxury resembling the romanticism of Eastern Europe.

A sophisticated sportswear grounded on the idea of chic casual wear.

The new classics with clean, geometric lines by the tailored suit.

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HYBRID
Or fashion basics with that new twist

Fur for winter 09-10 confirms a strong trend based on fashion essentials transformed by new volumes and different proportions.

It is NOT, nevertheless, a return to the classics but rather a remodeling of classic silhouettes where:

... shapes are mixed,
... details are added,
... special colour or surface effects are featured,
... unusual fur combinations are created,
... technical and textile materials are used

"Hybrid" is then a theme based on tradition but NOT on what fashion traditionally values.

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COLOURS
The choice of colours is always important. But it is the specific shade that often makes the real difference. Outside this colour range, black and blackened colours are important as well as the natural character of the fur that naturally provides a trendy play on colour effects.