In creating l'École Supérieure de mode de Montréal, the Université du Québec à Montréal and the LaSalle College Group joined their resources, experience and expertise to offer a unique university level programme in French. The Baccalauréat en gestion et design de mode is in fact unique in North America. Since 1995, the programme offers three areas of specialization, providing a strong base for future generations of fashion industry professionals in design, marketing and industrial management. The high quality of the programme as well as the honours and awards that students regularly receive contribute to the strong reputation of the institution.