CHOOSING FUR: WHAT TO LOOK FOR


From sleek street chic to sublime sophistication, your fur options are off the Richter scale. You can choose anything from fur's natural shades or classic tones to vibrant traffic stopping color. The right fur can personalize your wardrobe and unleash your femme fatale. Today's fur isn't shy ; it knows where it's going. Wear your fur whenever you like. Make your own rules! A great place to start looking is at your local fur salon or specialty boutique. Feel free to browse and ask questions. Your furrier is an expert who can introduce you to the unique adventure that fur is.

Whatever type of fur you choose:

  • Touch it. Feel it. Feel inspired by it.
  • Check to see that pelts are lustrous, supple and well matched.
  • Feel the fur carefully. There should be a dense, soft underfur that is evident to the touch, under the glossy guard hair, which should also be soft - never bristly.
  • Seams should be sewn tightly. Hems should fall straight.
  • Be sure to try the garment on to see if the weight is comfortable for you. You may be surprised at how lightweight many furs actually are.
  • When you try on a well-made fur, it should be balanced, falling evenly and comfortably from your shoulders.
  • There should be "give" to the leather side of the fur when horizontal tension is applied.

Beautifully Canadian label
LOOK FOR THE RED LABEL
Your assurance of authenticity.